Taking Care of BusinessName: Taking Care of BusinessDate: February 7, 2018Time: 11:30 AM - 1:00 PM ESTRegistration: Sorry, online registration for this event is closed. Call us at 919.967.7075 to register!Event Description:Target Market: why understanding your target audience is critical to your business success
At this month's Taking Care of Business, learn what target marketing is,why it is so important to your business success, and how to define your niche. Taking Care of Business has relocated to a new venue, the Chapel Hill Public Library!
Speaker Bio: Shawn Ramsey
Shawn Ramsey is the founder of The Art of Moxie, a seasoned communication consultant and entrepreneurial empowerment coach.
Shawn Ramsey originally turned her entrepreneurial spirit into action when she founded Crossroads PR & Marketing in 2003 and led the company until 2016. During those 13 years, she and her team provided strategic marketing and public relations services to entrepreneurial companies throughout the triangle and beyond.
Today, Shawn combines her 20 years of communication experience, her strong entrepreneurial background and a unique set of coaching skills and tools to empower even more entrepreneurs. Her goal is to help entrepreneurs find their voice, tell their story, and create success personally and professionally.
Throughout her career, she not only founded and led her own company for 13 years, but also worked with and learned from hundreds of other entrepreneurs, business leaders, and communication experts.
Prior to Crossroads, she led public relations efforts at a number of technology companies including TogetherSoft ($210 million acquisition by Borland Corporation) and OpenSite Technologies ($542 million acquisition by Siebel Systems). She served as director of marketing for truePilot, an early-stage/angel investment firm, where she honed her knowledge of the venture capital process and provided strategic counsel to portfolio companies building their marketing infrastructure. On the agency side, she spent three years at Brodeur Worldwide.
Taking Care of Business is powered by the Chapel Hill-Carrboro Chamber of Commerce, SCORE Chapel Hill Durham, and the Small Business Response. Join us monthly on the first Wednesday for education topics that give you the tools you need to succeed in your business.
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